Peter Rowland Catering & Events - Food & Hospitality Consultancy


Our dedicated national commercial division specialises in major events and consultancy on all areas of hospitality. If you’re thinking of opening a café, restaurant or bar, or organising a major event, our hospitality consultants bring their expertise in food design and hospitality management to help you with every step of the process. If you’re planning to set up a café or in-house catering within your office, we’d also be pleased to hear from you – we currently work with a number of Top 500 companies.

Melbourne Cup Carnival

Peter Rowland’s hospitality has become synonymous with the Melbourne Cup Carnival; it can be found across multiple locations at Flemington Racecourse during the four days of the biggest event on Australia’s racing calendar. We create winning food, drink and styling experiences for both corporate and social punters at the Birdcage and car park sites, VRC grandstands and members’ area as well as the new Club Stand.

Formula 1 Australian Grand Prix

For more than 20 years, Peter Rowland offered a range of first class hospitality at the Formula 1 Rolex Australian Grand Prix. One of the most innovative events happened in 2017, when we introduced some of Melbourne’s favourite chefs into the Formula 1 Paddock Club, giving racegoers a whole new taste experience.

Australian Motorcycle Grand Prix

For more than 15 years, Peter Rowland headed down to Phillip Island every October to help Motorcycle Grand Prix goers eat up a storm. Over the three-day event, we catered in a number of trackside corporate facilities.

Melbourne Fashion Festival

The Virgin Australia Melbourne Fashion Festival is an annual celebration of fashion, arts and ideas. Featuring Australia’s established and emerging designers, it stages a number of events, includes world-class runway shows, industry seminars, forums and live entertainment. In this creative environment, Peter Rowland produces a collection of corporate entertaining options, as well as The Plaza, in the Melbourne Museum precinct, where the party atmosphere can be found pre- and post-show.

Kooyong Classic

For many years, our courtside packages and daily catering menus meant that corporate hospitality at this much-loved tennis tournament were a match to the action on court.

World’s Longest Lunch

On a table seating around 1700 and set up by the banks of the Maribyrnong River during the annual Melbourne Food & Wine Festival, Peter Rowland teams up with a handful of well-known and highly regarded Victorian chefs each year to create a three-course lunch menu celebrating the diversity of our food culture.

Australian International Airshow

Since 1999, Peter Rowland has been helping corporate guests host clients and colleagues at the Airshow. With a range of exclusive hospitality packages, aviation enthusiasts will find the food and service on the ground as thrilling as the aeronautical spectacle itself.


When long-term client Deloitte initiated Playing with Perspective, an initiative to support emerging artists, Peter Rowland was keen to come to the party. As a way of nurturing creative talent and inspiring the Deloitte’s team and their clients, the organisation had new and site-specific works by 21 artists installed into their Sydney offices. For the launch, Peter Rowland relished the chance to design food and drinks to match the thought-provoking artworks.

Assa Abloy

Throughout Australia, Peter Rowland deliver in-house catering services to some of the country’s TOP 500 corporate companies and Government institutions including Deloitte, Nissan, Australian Unity, Australian Synchrotron, Mazda, Assa Abloy, AON, PAS Group, RACV Noble Park and Telstra Tower.

Tailored food, beverage and hospitality solutions are created to reflect the company’s brand and culture – from menu creation, crockery selected, staff recruited or wine procured. Contact us today about bringing Peter Rowland into your business.


If there’s anything at all you need to know or want to talk about with us, we’d love to hear from you. Either fill in the form below, and we’ll get back to you within the next business day, or give us a call on (03) 9825 0000.