Peter Rowland Catering & Events - Food & Hospitality Consultancy


Our dedicated national commercial division specialises in major events and consultancy on all areas of hospitality. If you’re thinking of opening a café, restaurant or bar, or organising a major event, our hospitality consultants bring their expertise in food design and hospitality management to help you with every step of the process. If you’re planning to set up a café or in-house catering within your office, we’d also be pleased to hear from you – we currently work with a number of Top 500 companies.

Melbourne Cup Carnival

Peter Rowland’s hospitality has become synonymous with the Melbourne Cup Carnival; it can be found across multiple locations at Flemington Racecourse during the four days of the biggest event on Australia’s racing calendar. We create winning food, drink and styling experiences for both corporate and social punters at the Birdcage and car park sites, VRC grandstands and members’ area as well as the new Club Stand.

Formula 1 Australian Grand Prix

For more than 20 years, Peter Rowland offered a range of first class hospitality at the Formula 1 Rolex Australian Grand Prix. One of the most innovative events happened in 2017, when we introduced some of Melbourne’s favourite chefs into the Formula 1 Paddock Club, giving racegoers a whole new taste experience.

Australian Motorcycle Grand Prix

For more than 15 years, Peter Rowland headed down to Phillip Island every October to help Motorcycle Grand Prix goers eat up a storm. Over the three-day event, we catered in a number of trackside corporate facilities.

Melbourne Fashion Festival

The Virgin Australia Melbourne Fashion Festival is an annual celebration of fashion, arts and ideas. Featuring Australia’s established and emerging designers, it stages a number of events, includes world-class runway shows, industry seminars, forums and live entertainment. For three years, Peter Rowland produced a collection of corporate entertaining options, as well as The Plaza, in the Melbourne Museum precinct, where the party atmosphere can be found pre- and post-show.

Kooyong Classic

For many years, our courtside packages and daily catering menus meant that corporate hospitality at this much-loved tennis tournament were a match to the action on court.

World’s Longest Lunch

For the past 10 years Peter Rowland Group has partnered with the Melbourne Food and Wine Festival to deliver its signature event, the Worlds Longest Lunch. The event regularly hosts up to 1,800 guests for a three course lunch, with a menu designed by local legends, and inspired by regional produce. In 2021 we also delivered the festivals first World’s Longest Brunch at the Royal Exhibition Building in Carlton Gardens.

International Airshow

Since 1999, Peter Rowland has been helping corporate guests host clients and colleagues at the Airshow. With a range of exclusive hospitality packages, aviation enthusiasts will find the food and service on the ground as thrilling as the aeronautical spectacle itself.

Winter Wonder Lights

Each year, Sovereign Hill lights up the main street with an impressive display of colourful projections, integrated with an accompanying soundtrack. The July spectacular is a massive draw card for the Ballarat region, as locals and travellers alike, celebrate a festive season and embrace winter. Guests stay on after the light show and enjoy a ‘Christmas in July’ menu at the New York Bakery, or feast on a Leg Ham rolls down by the mines.

Sovereign Hill

In April 2021 we transitioned the management of the Sovereign Hill Museum contract post 20 years of the same incumbent where the opportunity presented for Sovereign Hill to find a new partner and refresh the service delivery, food and hospitality offer and standards across all their sales.

A true collaborative approach was developed where PRG demonstrated its understanding of the requirements in particular the aspirations of all stake-holders, the long-term objectives, KPIs, terms and financials that has now become the framework of the new catering contract.

La Trobe University

Early in 2021 we commenced a new partnership with La Trobe University, Bundoora (won via a highly competitive bid during COVID) one of Australia’s pioneering universities for more than 50 years and has grown to accommodate more than 36,000 students, with over 7,000 international students from 110 countries.

Peter Rowland Group provides resident and student dining to over 700 on-campus students. A concept driven café/bistro and event/function/conferencing catering for both internal and external stakeholder and customers.


Coming soon. . . Petite by Peter Rowland

Watch this space.

Our Vision

Our Vision

To be recognised as the leader in food and service excellence and inspire exceptional customer experiences!

Our Values

  • Ambitious
  • Customer Obsessed
  • Responsible
  • Creative
  • Respected

One company, many solutions.



Private Catering

Private catering is in our DNA. Since the days of selling sandwiches on the back beach of Sorrento, through to marquee weddings on the tennis courts at home. We can cater anywhere, anytime, for anyone. What ever your celebration, we have a solution, so let us tailor an event from start to finish for you, that goes well beyond the catering.


If there’s anything at all you need to know or want to talk about with us, we’d love to hear from you. Either fill in the form below, and we’ll get back to you within the next business day, or give us a call on (03) 9825 0000.