From humble beginnings
Peter Rowland has been catering for weddings, parties, corporate locations, private residences, major events, in venues, town halls, at racecourses, in parks & gardens, corporate offices and function centres, churches, galleries and community halls for the past 58 years. Established in 1962, Peter Rowland is a name that has become synonymous with catering, food events and entertainment. It started with the humble chicken roll served on the back beach of Portsea in Victoria; now the company’s iconic chicken sandwich that in 2019 celebrated its 50th year anniversary.
To an industry pioneer
1982 - 2019
Peter Rowland evolved from a boutique event catering service hosting private parties and events into a multi-faceted business that offered retail solutions, hospitality consulting, restaurant, cafe, and venue management. Our ability to engage personally with clients has supported our growth to secure prized venue and event contracts over other bespoke caterers and the multinational corporate giants. We are renowned for being one of the best large format function and event caterers in the country and are sought out by some of the most well-known identities in the country to personally cater for functions.
A new era
In late 2019, the Board cemented a new leadership direction via the appointment of Michelle Biddle as CEO. The group is now focussed on strategic partnerships and enhancing experiences through sustainable, innovative, and local solutions that allow client and partner organisations to thrive. The next 5 years is focused on the implementation of PRG V2.0. It’s our opportunity to show why we are, and always will be, an innovator and leader in the events, catering and hospitality industry. We are focused on bringing our expertise to organisations that are looking for catering services to provide a gateway that enhances their operation, increases their visitation, and elevates the overall customer and client hospitality experience.
Gather. Nurture. Celebrate.
If there’s anything at all you need to know or want to talk about with us, we’d love to hear from you. Either fill in the form below, and we’ll get back to you within the next business day, or give us a call on (03) 9825 0000.